Product builder & AI coach.
I build ventures of my own and help businesses make technology work as hard as they do.
Twenty years shipping at enterprise scale and developing the product and design people around me. Now building solo with AI and helping others make technology work as hard as they do.
The things I've built since leaving WooliesX as Group Product & Design Manager mid 2025. Ventures I'm running, tools I've shipped and concepts I'm exploring. The range speaks for itself.
I build working concepts for real businesses to show what's possible before we ever talk. Jetblack and Showcourt below are examples, not clients.
Want one for your business? Work with me →Proof one person can build a growth engine. Started for my son; now product, brand, SEO and revenue built solo, used by 5,000+ students.
litspelling.com ↗A joint venture with a mate. A developer tool for browser automation that cuts LLM bills by ~32%.
jdcodec.com ↗My wife's music tutoring studio. A simple site to collect leads and share resources with students.
andersound.com.au ↗A slice of the AI tooling I use to build, verify and ship at pace. Open-sourced for anyone to inspect.
github.com/davidtheproduct ↗Ditch sticky labels for workbooks. Stampy bulk-stamps hundreds of names into print-ready PDFs in seconds.
stampy.davidtheproduct.com ↗Know where your product really stands. A clear map of what's working, what's broken, and where to invest next, in days, not months.
mapmyproduct.com ↗
Bulk-create social images from a spreadsheet. Productionised an internal tool and opened it up for anyone to use.
rowimages.com ↗A concept for a high-end coffee retailer. Premium design that makes the digital experience match the in-store one.
View concept ↗A concept for premium courts. Brand and site design for high-end tennis and basketball courts.
View concept ↗One of my first sites. Early notes and behind-the-scenes stories on how I design and ship.
howibuild.ai ↗Other private work, like helping a speech pathologist catalogue, search and share resources, available to discuss on request.
Powering last-mile delivery and automating operations at Woolworths. Moving B2B customers off faxes and manual ordering onto system-to-system integrations, online ordering and e-invoicing across 200k+ SKUs at Blackwoods. Reimagining service alerts at Transport for NSW, and lifting conversion at Travel Insurance Direct.
I've worked where digital isn't a nice-to-have. It's the backbone of the business. Operator credibility, not theory.
David knows his stuff and is great to work with. His passion to truly understand the problem and work through the complexity of an issue is outstanding, as is his ability to communicate both the problem and the options to solve.
David's laser focus, attention to detail and ability to get others on the same page are his super powers. You cannot fault his passion for delivery, and his ability to bring cross-functional teams together under pressure makes him a stand out.
David quickly established rapport across a variety of stakeholders, articulated a clear vision for his products and helped us answer the difficult questions as we moved to a product-focused organisation. I strongly recommend David for any organisation looking for a proactive, customer-centric senior product leader.
Outside of building, I'm a soccer coach, coffee snob, and dad of two curious kids.
If you've got an idea to explore, a small project to tackle, or would like to see what's possible and build confidence with AI, let's chat.