David the Product
Technology with intent

David Webb

Product builder & AI coach.

I build ventures of my own and help businesses make technology work as hard as they do.

Work with me: book a chat hello@davidtheproduct.com
David Webb

Work with me

I partner with you to build whatever helps you sell more and run leaner.

Ventures

Things I've built and run myself: products with real users, real revenue, real lessons.

Coaching

Get fluent with AI yourself. Practical coaching for leaders and teams, through Thirdbrain.

Track record

Twenty years shipping at enterprise scale and developing the product and design people around me. Now building solo with AI and helping others make technology work as hard as they do.

$44Mcost avoidance through customer service automation at Woolworths
24%more quotes became sales at Travel Insurance Direct
$3.2Mnew B2C sales channel at Blackwoods
25%lower delivery costs across 20M+ online orders a year
Ventures

The things I've built since leaving WooliesX as Group Product & Design Manager mid 2025. Ventures I'm running, tools I've shipped and concepts I'm exploring. The range speaks for itself.

The shift
In 2026, technology is no longer just for enterprises.
I help business owners put technology that was previously out of their reach to work.
Seeing is believing

Working concepts, not slide decks

I build working concepts for real businesses to show what's possible before we ever talk. Jetblack and Showcourt below are examples, not clients.

Want one for your business? Work with me →
Ventures
Lit Spelling
Venture

Lit Spelling

Proof one person can build a growth engine. Started for my son; now product, brand, SEO and revenue built solo, used by 5,000+ students.

litspelling.com ↗
JD Codec
Venture

JD Codec

A joint venture with a mate. A developer tool for browser automation that cuts LLM bills by ~32%.

jdcodec.com ↗
andersound
Venture

Andersound

My wife's music tutoring studio. A simple site to collect leads and share resources with students.

andersound.com.au ↗
Experimental tools
>_ claude-ship-skills
Open source

Claude Ship Skills

A slice of the AI tooling I use to build, verify and ship at pace. Open-sourced for anyone to inspect.

github.com/davidtheproduct ↗
Stampy
Experiment

Stampy

Ditch sticky labels for workbooks. Stampy bulk-stamps hundreds of names into print-ready PDFs in seconds.

stampy.davidtheproduct.com ↗
Map My Product
Experiment

Map My Product

Know where your product really stands. A clear map of what's working, what's broken, and where to invest next, in days, not months.

mapmyproduct.com ↗
Row Images
Experiment

Row Images

Bulk-create social images from a spreadsheet. Productionised an internal tool and opened it up for anyone to use.

rowimages.com ↗
Early concepts
JETBLACK
Concept

Jetblack

A concept for a high-end coffee retailer. Premium design that makes the digital experience match the in-store one.

View concept ↗
SHOW COURT
Concept

Showcourt

A concept for premium courts. Brand and site design for high-end tennis and basketball courts.

View concept ↗
howibuild.ai
Concept

How I Build

One of my first sites. Early notes and behind-the-scenes stories on how I design and ship.

howibuild.ai ↗

Other private work, like helping a speech pathologist catalogue, search and share resources, available to discuss on request.

Background

Two decades at the intersection of customer, business and technology.

Powering last-mile delivery and automating operations at Woolworths. Moving B2B customers off faxes and manual ordering onto system-to-system integrations, online ordering and e-invoicing across 200k+ SKUs at Blackwoods. Reimagining service alerts at Transport for NSW, and lifting conversion at Travel Insurance Direct.

I've worked where digital isn't a nice-to-have. It's the backbone of the business. Operator credibility, not theory.

Woolworths Group Transport for NSW Travel Insurance Direct Blackwoods
David with his product team
What people say

David knows his stuff and is great to work with. His passion to truly understand the problem and work through the complexity of an issue is outstanding, as is his ability to communicate both the problem and the options to solve.

Sherrie Killiby
Executive Director, Transport for NSW

David's laser focus, attention to detail and ability to get others on the same page are his super powers. You cannot fault his passion for delivery, and his ability to bring cross-functional teams together under pressure makes him a stand out.

Katrina Greeves
Product Leader, nib Health Funds

David quickly established rapport across a variety of stakeholders, articulated a clear vision for his products and helped us answer the difficult questions as we moved to a product-focused organisation. I strongly recommend David for any organisation looking for a proactive, customer-centric senior product leader.

Anne Kinsella
Senior Product & Program Leader, Transport for NSW
David with his family Home espresso setup
Beyond work

Outside of building, I'm a soccer coach, coffee snob, and dad of two curious kids.

Let's chat

Want to work together?

If you've got an idea to explore, a small project to tackle, or would like to see what's possible and build confidence with AI, let's chat.

Book a 30-min chat
hello@davidtheproduct.com Coaching ↗ LinkedIn ↗
Made with by David the Product on Garigal Land Technology with intent