Technology with intent
I spent 20 years building digital products across retail, insurance, government and industrial supply. Now I help founder-led brands get more from their technology. Better products, smarter workflows, less manual work.
Most recently, I was Group Product & Design Manager at WooliesX, leading a team of nine across products that powered 20M+ online orders a year.
hello@davidtheproduct.com
What I Do
I help businesses sell more, run leaner, and make their technology work as hard as they do. Product strategy, user experience and the tooling behind it.
Selected Work
A spelling tool I created for my son. Product, brand, design, website development and go to market.
Visit site
A tool I built to bulk create social images from a spreadsheet whilst maintaining brand consistency.
Visit siteBrass tutoring website and other small projects like helping a speech pathologist catalogue, search and share resources efficiently.
Visit example siteBackground
Two decades at the intersection of customer, business and technology.
From automating procurement processes and making it easy to find and buy 200k industrial products at Blackwoods. To automating customer service with chatbots and powering 20M online deliveries a year at Woolworths. Enabling Travel Insurance via Qantas.com. Replatforming how service disruptions work across Transport for NSW.
I've worked across industries where digital isn't a nice to have. It's the backbone of the operation and a competitive edge. Now I bring that experience to founder-led businesses where one good decision about product or technology can change the trajectory.
What People Say
David knows his stuff and is great to work with. His passion to truly understand the problem and work through the complexity of an issue is outstanding, as is his ability to communicate both the problem and the options to solve.
David's laser focus, attention to detail and ability to get others on the same page are his super powers. You cannot fault his passion for delivery, and his ability to bring cross functional teams together under pressure makes him a stand out.
David quickly established rapport across a variety of stakeholders, was able to articulate a vision for his products and helped us answer the difficult questions as we moved from a project to a product-focused organisation. I strongly recommend David for any organisation looking for a proactive, customer centric senior product leader.
Beyond Work
Outside of building, I'm a soccer coach, coffee snob, and dad of two curious kids.
Want to work together?
hello@davidtheproduct.com